~/lg/work

Selected work

Work

Organised by capability rather than by client, because the useful question is what I can build for you, not who I built it for.

Brand Systems

Rules first, applications second. Logo construction, type scale, palette, illustration direction, then everything that follows from them.

Motion & 3D

Idents, transitions, fluid simulation and 3D, cut for craft rather than narrative.

Campaigns

Translating a product or an artist into something that travels across channels, with the stakeholders aligned behind it.

Physical

Garments, embroidery, prints and packaging. Design that had to survive contact with a factory.