The story so far...
I've spent my career doing one thing in different forms: finding the story that makes people care.
It started in my early twenties in Lyon, selling art on the internet.
Independent Art Business
Built and sold paintings inspired by Lyon. Taught myself Facebook Ads, positioning, storytelling, and distribution, scaling the business to roughly €50K in annual revenue.
Those first businesses taught me that a good product is not enough. You need a story people can feel, remember, and want to participate in.
Innovation & Creative Industries
Completed two graduate programs in Paris: one in Innovation, one in Creative Industries & Art Management. It marked my transition from creative entrepreneurship into cultural production, brand management, and strategy.
Fashion & Cultural Industries
Worked across artistic and cultural production, campaigns, events, fashion shows, and music projects, while training myself in video, motion design, branding, and creative direction.
Over time, I moved from cultural production into technology.
LVMH, Warner Music & more
Translated brands, artists, and complex projects into campaigns, films, experiences, and content designed to travel across multiple channels.
Ledger
Worked on creative marketing and product storytelling, including around the launch of Ledger Stax, helping turn a highly technical product into a broader brand and launch narrative.
That body of work contributed to my O-1 visa for extraordinary ability and brought me to New York.
Then Anthropic changed the way I work.
For years, I had more ideas than execution capacity. AI removed that constraint.
Two applications: Lovecheck, an app for couples, and Podcapp, which turns your social feeds into your own podcast. Plus automation pipelines and internal tools for founders. Moving from creative operator to someone able to build the products and systems I imagine.
Technology gives us leverage. Taste determines what we do with it.
